Barcelona Golf has announced an exclusive partnership with La Roca Village, the open-air luxury shopping destination near Barcelona, offering guests who book through Barcelona Golf access to a VIP experience and preferential treatment during their visit.
The agreement pairs world-class retail with the personalised, hands-on service Barcelona Golf is known for, and further strengthens the company’s position as the leading incoming golf agency in Catalonia.
A natural pairing for visitors to Catalonia
La Roca Village is home to over 150 boutiques showcasing world-renowned luxury brands at exceptional value. Sitting a short drive from Barcelona and directly alongside La Roca Golf Club, it has long been a popular addition for golfers travelling with non-golfing partners, or groups who want to combine a round with an afternoon of shopping. This new partnership formalises that connection, turning a simple shopping trip into a fully curated, stress-free experience.
What the partnership offers guests
Through the partnership, Barcelona Golf curates seamless luxury shopping experiences at La Roca Village, with services including:
- Personal Shopping experiences led by expert fashion consultants
- Access to private Personal Shopping Suites with concierge-style service
- Hands-free Shopping, so guests can explore the boutiques and cafes without carrying bags
- Tax-free shopping for non-EU guests
- Luxury transfers to and from Barcelona or guest accommodation
- Optional pairings with golf, gastronomy, or other Catalonian experiences
These experiences can be tailored for individuals, couples, and groups, and arranged as a standalone luxury shopping day or built directly into a wider golf holiday. In keeping with Barcelona Golf’s approach, guests need to organise nothing themselves: the team handles every detail from itinerary to transport.
Strengthening Barcelona Golf’s position in Catalonia
The partnership is the latest step in Barcelona Golf’s continued growth as the region’s leading incoming golf tour operator, and reflects a wider commitment to high-quality, experience-led tourism in Catalonia. Agreements of this kind, built directly with venues and destinations rather than through third parties, allow Barcelona Golf to offer clients a level of access and personalisation that larger, international agencies typically cannot match.
“This partnership is exactly the kind of thing we want to be doing more of. Golf brings our guests to Catalonia in the first place, but what keeps them coming back is everything that surrounds it. La Roca Village is a perfect example of that, and being able to offer our clients a genuinely exclusive experience there is something we’re really proud of.”
— Dani Perez, Director, Barcelona Golf
Plan your visit
Whether you want to combine a round at La Roca Golf Club with an afternoon at the Village, or simply add a touch of luxury shopping to your itinerary, Barcelona Golf can build the VIP experience into your trip from the start. Get in touch with the team today to find out more.
